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2026: The Year We Bring Back Whimsy
By Poppy Reid The early 2020s saw social media plagued with what was tipped as the ‘clean-girl aesthetic’. Pioneered by the internet’s IT girls like Hailey Bieber and Molly Mae Hague, matching gym sets and slick back ponytails became a daily uniform, liptints were mandatorily matched to oversized stanley cups, and beige was the new millennial pink. Now, don’t get me wrong, there is something inherently satisfying about the clean-girl. The look is accomplished, polished and fe
Poppy Reid
Feb 24
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