The "St Andrews aesthetic" is an ever-present, elusive force that seems to dictate local street style. Almost impossible to escape, this look feels like a social expectation, shaping daily life.
The aesthetic has evolved from the posh-sport-meets-preppy vibe that defined the 2000s. Today, Gen Z students have reimagined it with a modern twist, shifting towards vintage and pre-loved pieces, weaving elements of “quiet luxury” yet focusing on accenting through accessorizing and layering to create a statement style that reflects their personality.
Spend just an hour on Market Street, and you’ll learn that self-expression is the real dress code in this town. Among lecture halls full of fashionistas sporting the latest trends, it’s easy to feel like your everyday fit isn’t quite cutting it.
But I’ve got you covered. I’ve curated four fresh ways to elevate your outfits, and make sure your individuality shines through—whether it’s on your sleeve, your bag, or your shoes.
Jewellery
Ditch minimalism and tie your outfit together by incorporating jewellery stacks. If you’re new to stacking, start by picking a signature element—like a specific metal or gemstone—to build your stack around. The key is to choose pieces that complement each other. Don’t be afraid to experiment – mix gold and silver, mix pieces of different sizes, for a bold and contrasting look that embodies your personality. You can never go wrong with the classic delicate earring constellation or necklace. But for those with a more urban and eclectic taste, look no further than Gigi Hadid - the ultimate streetwear muse. She often layers chunky necklaces with shells, beads and charms filled designs over crop tops for a relaxed, yet statement look.
Not a fan of stacking? Individual jewellery pieces like clip on earrings can go far beyond your ears! Clip them onto bag straps as makeshift charms, hook them onto necklace and bracelet chains, or slide them over thin hair clips for a unique accessory. If your style is more flamboyant, go for a high-fashion twist, and fasten them over the buckles of Mary Janes or heels, giving your shoes a unique feel. Choose bright colors and sparkly styles, and they’re guaranteed to turn heads.
Scarves
With the coldest days of winter behind us, you can switch your oversized blanket scarves for smaller silk scarves. There are numerous ways to style a silk scarf – the most obvious being the Audrey Hepburn esque headscarf that will transport you to the 60s. Fold it into a bow and tie it to the back of your trench coat, hair or bag strap. Alternatively, style a neckerchief over a plain shirt or waistcoat. Get creative with colours and patterns, and secure them with carabiner clips or brooches to add more dimension to your outfit!
Glasses
If, like me, you’ve worn glasses for over a decade, and you might have the perception that they make you look nerdy. But beyond acting as a visual aid, glasses have the potential to give the perfect finishing touch to your look. Given my years of expertise, I’m going to advise you on the best glasses that aren’t the traditional round or square frames. Clear frames are sleek, stylish and effortless. They are your perfect companion for a day buried in books or drinks at the pub. Their neutral, colorless design blends with any outfit. Unlike chunky frames, clear glasses subtly highlight your features without overpowering them. For a touch of flair, you can even find them with a soft tint of color. Geometric frames, on the other hand are far from ordinary. Think hexagons, sharp angles, and oversized designs. Chunky and unapologetically bold, they’re perfect for anyone who wants to make an artistic, standout statement. If you’re ready to turn heads, these frames are calling your name!
Buttons
Swap out the boring and basic buttons on one of your shirts or coats for something that actually matches your taste. Hit vintage stores and uncover a stash of buttons stunning designs, engravings and shapes to inject personality into even the most basic outfits. A more unconventional suggestion – create a row of contrasting buttons on one corner of a denim jacket for a one-of-a-kind piece. Here in St Andrews, Johnsons Dry Cleaners on South Street is the perfect place to have those buttons expertly sewn onto your clothes.
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